Thinking of expanding your business presence, CGNA knows how.
CGNA’s business development effort is focused on supporting our preferred vendors and member distributors to be as successful as possible. All of our marketing programs and technology services are designed to help our manufacturers move their products out to the distributors for sale and installation to the contractor and end user.
As the largest network of independent controls distributors in the nation, we utilize our controls expertise, technology and proprietary techniques to help those in the group to bring to market new ideas as business opportunities.
Business development at CGNA begins with recruiting new Members and Preferred Vendors and then negotiating programs between the two that will grow their bottom line.
Also, we use a number of techniques to create new customers, penetrate existing markets and create new opportunities. The tools include: assessment of marketing opportunities and target markets, intelligence gathering on customers and competitors and business model design. CGNA can help you put your business on a strategic track to get your company out in front of your competition.