Services

Marketing Programs

CGNA has over 25 years of marketing experience in HVAC controls.

CGNA has over 25 years of marketing experience in HVAC controls. With a full time art department, CGNA Members and Preferred Vendors have access to direct mail services, smart marketing, interactive marketing, graphic design, public relations and search engine optimization.

Through the CGNA marketing programs, both distributors and manufacturers can present their products and services with excellence to their customers. As the premier association of controls distributors and manufacturers in the nation, CGNA provides a marketing competitive advantage for everyone in the group.

Direct Mail

CGNA can help you deliver your advertising message! Our IT and graphic design capabilities makes it possible for us to offer customized catalogs, CDs, and printed marketing material.

Graphic Design Services

CGNA members get their graphic design done for free. Our services include company logos and corporate identity, flyers, advertisements, product packaging, mailers, flyers, newsletter, brochures, line cards, sell sheets, posters, point of purchase displays, promotional items, counter cards and mats, and web design.

Smart Marketing

The CGNA website allows member distributors to build their own custom direct mail piece in moments. After choosing a template, distributors then go to the CGNA online catalog to select the product, photo and specs they wish to promote. Once they are dropped into the template and automatically formatted, they may be printed locally for a same day mailing. Smart marketing is a convenient way for distributors to quickly promote a manufacturer product to their customers.

Public Relations

CGNA Public Relations keeps the flow of information about your business going out to the public. Members and vendors get complementary exposure to a wide array of audiences. Because public relations place exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. We work with editors and industry leaders to gets the word out about our preferred vendors and member distributors as they lead the controls industry.

Interactive Marketing

Customer Profiling – know what your customers want. The ability to remember what the customer has said is made easier when you can collect customer information online and communicate with other users more easily using the speed of the internet.

Search Engine Optimization (SEO)

Search Engine Optimization is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites.